Boston Proper to Open at Fashion Show
LAS VEGAS, NV (Feb. 5, 2015) – Boston Proper is pleased to announce the grand opening of the brand’s second location in Las Vegas, bringing their national total to twenty overall. The 1,430 square-foot boutique will open its doors to the public on February 27, 2015. Located in Fashion Show mall, it promises to be another unforgettable destination for shoppers, featuring the most exclusive designs, exemplary service and innovative technology.
“We are thrilled to see our fashions come to life right in the heart of Las Vegas,” says Brand President, Sheryl Clark. “The location couldn’t be more perfect for our fearlessly feminine customers to discover the boutique experience.” Shopping at a Boston Proper boutique is like being in a dream walk-in closet with soft, flattering lighting, luxurious settees and armoire fitting rooms, each themed with shoppable styles ranging from effortless essentials to resort-chic must-haves.
What makes the Fashion Show mall opening extra special is that in addition to a fresh spring collection, the ladies’ apparel brand, known for its sexy approach to modern boho, mixed animal prints and signature touches of sparkle and shine, will be unveiling their first fine fragrance, fearlessly FEMININE. Inspired by the complexity of the women they dress, fearlessly FEMININE fragrance is a captivating blend of sparkling citrus, sophisticated florals and a sensuous embrace that’s as unforgettable as the woman who wears it.
“From day one, everything Boston Proper has created has been inspired by the incredible women we dress,” says Clark, “She’s daring, she’s sophisticated, she’s sexy—she IS fearlessly feminine. And we create distinctive fashions and now a fine fragrance that she won’t find anywhere else.”
Another distinctive detail is seamless in-boutique integration of technology, introducing customers to a true omnichannel experience. Beyond the elegant array of clothing, accessories and books, you’ll discover another room with the exclusivity of a private boudoir, featuring the brand’s innovative “Proper” Trend Tables. The interactive Trend Tables, along with Proper Stylists’ iPads, give shoppers access to the Brand’s entire online inventory with “endless aisles” of colors, sizes and styles.
Boston Proper has nineteen other locations including, Dadeland, FL at the Dadeland Mall, Atlanta, GA at Lenox Square, Sarasota, FL at The Mall at University Town Center, Vegas, NV at Downtown Summerlin, Jacksonville, FL at St. Johns Town Center, Charlotte, NC at the SouthPark Mall, Destin, FL at Destin Commons, Plano, TX at The Shops at Willow Bend, Atlanta, GA at Perimeter Mall, Sugar Land, TX at First Colony Mall, Tampa, FL at International Plaza & Bay Street, Coral Gables, FL at Village of Merrick Park, Raleigh, NC in Crabtree Valley Mall, Southlake, TX in Southlake Town Square, Palm Beach, FL at the Gardens Mall, Sarasota, FL on St. Armands Circle, Estero, FL at Coconut Point, Naples, FL on 5th Avenue, and Boca Raton, FL at the Town Center Mall as well as its digital flagship at bostonproper.com and a direct-to-consumer catalog. For more information, images or samples, please contact Kristin McClement at Kristin.McClement@chicos.com or (239) 346-4870 or Lynn Willis at Lynn.Willis@chicos.com or (212) 524-6318.
Boston Proper at Fashion Show Mall
Location: 3200 Las Vegas Blvd. South, Las Vegas, NV 89109
Telephone: (702) 273 3047
Boutique Hours: Monday – Saturday: 10am–9:00pm, Sunday: 11am–7pm
Grand Opening: February 27, 2015
About Boston Proper:
The Boston Proper brand, which was acquired by Chico’s FAS, Inc. in September 2011, is an online and catalog based retailer of women’s high-end apparel and accessories focused on creating a daring, modern style with a sensual feel designed for today’s fearlessly feminine woman. Boston Proper merchandise is available through nineteen boutiques, the Boston Proper catalog and the website, www.bostonproper.com.
About Chico’s FAS, Inc.
The Company, through its brands – Chico’s, White House | Black Market, Soma Intimates, and Boston Proper, is a women’s specialty retailer of private branded, sophisticated, casual-to-dressy clothing, intimates, complementary accessories and other non-clothing items.