Downtown Las Vegas – a winner!

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The 2011 Capture Downtown! contest was part of the winning downtown marketing initiative… This year, we’ve added a social media scavenger hunt using Pinterest boards!

It’s been a true team effort. We’re very pleased, and honored, to announce that FFW, along with the City of Las Vegas and Newland Real Estate Group, recently won two awards from the International Association of Business Communicators (IABC Las Vegas). 

Both IABC Awards surrounded the downtown Las Vegas PR initiative, recognized for key phrases such as “2012: The Year of Downtown” and the “Every City Has A Soul” downtown slogan voting campaign. The Capture Downtown! Las Vegas Photo Competition, now in its second year, is also part of the campaign.

Acknowledgments included “The Excellence Award for Total Integrated Communications or Marketing Program Division, Long Term,” and the “Judges Choice Award,” selected by Judge Brianna Sharp across all categories.

The judges called the downtown campaign “a creative campaign on a limited budget. The program integrates your campaign across multiple media and ways of engaging your audience.”

Thank you to all who contributed to the campaign’s success AND congratulations to all of the IABC Las Vegas winners!

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