LEGO® Store To Open at Fashion Show Mall

 In Press Releases

LAS VEGAS – The LEGO Group, one of the world’s best-known toy manufacturers, is thrilled to announce the grand opening of a new LEGO® store on April 25th -27th at Fashion Show Mall in Las Vegas. The store features a kid-chic design, innovative displays and consumer-friendly play areas that deliver an engaging, entertaining and fun experience for families of all ages.

“Our store at Fashion Show Mall will enhance our consumers’ overall LEGO brand experience through product variety, store design and regular hands-on family events,” says Eric Wolfe, vice president, LEGO Group. “Children and families will be able to experience first-hand and hands-on the creativity and imagination that goes into LEGO building and be inspired by the over 4 million LEGO bricks that are in the store at any given time.”

LEGO stores feature an assortment of product covering nearly every square inch of space and each store features three key design components. The “Pick-A-Brick Wall”, by far the most popular store feature, offers the option to hand pick and purchase specific LEGO bricks and elements in a variety of colors and shapes in bulk. The “Living Room” is an interactive play area prominently positioned in the center of the store, giving consumers a chance to get “hands-on, minds-on” with LEGO products. Finally, a “Brand Ribbon” runs the circumference of the store, featuring LEGO® model displays, company history and fun facts to entertain guests.

Guests will find a full selection of LEGO products and branded merchandise for children ages 2 and up, including LEGO DUPLO® sets, toys based on the new feature film The LEGO Movie, and exciting themes such as NINJAGO, Legends of CHIMA, Friends and CITY and popular licensed items such as LEGO Star Wars, LEGO Super Heroes and LEGO The Hobbit.

There are 78 LEGO Stores in North America, including flagship locations in Chicago, Illinois and New York City as well as at the Mall of America in Bloomington, Minnesota, and in the DOWNTOWN DISNEY areas in Orlando, Florida and Anaheim, California. The LEGO Store at Fashion Show Mall provides exciting and challenging employment opportunities. For more information, visit www.careerbuilder.com

LEGO Systems, Inc. is the North American division of The LEGO Group, a privately-held, family-owned company based in Billund, Denmark, one of the world’s leading manufacturers of creatively educational play materials for children. The company is committed to the development of children’s creative and imaginative abilities, and its employees are guided by the motto adopted in the 1930s by founder Ole Kirk Christiansen: “Only the best is good enough.” Visit the virtual LEGO world at www.LEGO.com

Media Contact:
LEGO Systems, Inc
Amanda Santoro
860-763-7834
Amanda.Santoro@LEGO.com

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