Staying on message, even in a bloggity blog
As a PR professional who’s focused on politics, there’s only so much I can say in my “bloggity blog”. Blog posts are where we get to lay it all out there, write what we feel, give it some pizzazz (think jazz hands) and put a quick smile on the reader’s face. But my main client is the opposition to a ballot initiative. There’s not a lot of “jazz” there.
Don’t get me wrong. I LOVE what I do. Politics keeps me engaged, peaks my interest, keeps my mind cranking and requires me to be on my toes. I also LOVE where I work. FFW is a great place to go every day and I wouldn’t have it any other way. Unfortunately, many people don’t share my sentiment about politics. Plus, writing about my work requires me to stay within my approved messaging – that’s no fun for my bloggity blog.
Staying within the confines of my approved “message box” (see example below) requires the same kind of restraint that I have to have when I’m faced with a Thanksgiving buffet or my favorite sushi restaurant – there’s so much I would like to say (or eat), but if it doesn’t fit within my 8.5 x 11 inch message box (or my dinner plate), then it’s a “no go”.
So, being the “word hoarder” that I am, my message boxes look a little something like this:
It’s probably not ideal. Don’t worry, clients – my colleagues reign my message boxes in. Too bad they’re not around on Thanksgiving Day or when I go to a sushi dinner.